August 2, 2021


Crazy about car & automotive

Cerence Introduces Customizable Wake-Up Phrases, Bringing Unmatched Personalization to the In-Car Assistant

New customization possibility permits drivers to alter the wake-up phrase for their automotive assistant to a person of their picking out

BURLINGTON, Mass., Sept. 10, 2020 (World NEWSWIRE) — Cerence Inc. (NASDAQ: CRNC), AI for a planet in motion, currently introduced its customizable wake-up phrase technology, enabling motorists to produce their personal individualized wake-up term for their automotive assistant – a unique capability in the landscape of electronic assistants, which generally only function with a prescribed wake-up phrase.

Initially deployed in the BMW Smart Individual Assistant, in which drivers can use the typical “Hey BMW” or change the name of the assistant to just one of their picking out, customizable wake-up text are a highly effective functionality that greatly enhance the exceptional encounter available by automakers in their branded assistants. Similar to the company’s tailor made voice methods via which drivers can give their assistant the voice of a loved ones member or beloved one, customizable wake-up text have a significant impression on drivers’ link to and use of their automotive assistant, deepening their loyalty to the OEM model.

“Our customizable wake-up term know-how is one phase further more in our mission to make an automotive assistant that puts drivers to start with and accommodates their would like and requirements – not the other way all over,” stated Stefan Ortmanns, EVP & GM, Main Solutions, Cerence. “Innovations like this will be more and more important to automakers as they search to develop exclusive ordeals that even more their relationships with their drivers by providing deeply personal connections with their cars.”

Cerence’s customizable wake-up term technological know-how is aspect of Cerence Computerized Speech Recognition (ASR), which delivers stunningly correct embedded and cloud-dependent voice recognition with extensive language guidance and optimization for a large assortment of apps. This means that drivers can established their wake-up term to any phrase they opt for without be concerned that it will not be regarded or comprehended by the assistant.

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About Cerence Inc.
Cerence (NASDAQ: CRNC) is the world field leader in making special, going experiences for the automotive earth. As an innovation associate to the world’s major automakers, it is assisting transform how a auto feels, responds and learns. Its monitor report is constructed on much more than 20 years of information and additional than 325 million vehicles on the road now. Whether or not it’s connected cars and trucks, autonomous driving or e-autos, Cerence is mapping the highway ahead. For far more facts, check out

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Kate Hickman
Cerence Inc.
Tel: 339-215-4583
E mail: [email protected]